MAKE THE PLAN

YOUR PEOPLE. YOUR NEIGHBORHOOD. YOUR NEXT STORY.

More life.
Together.

Life gets busy. The people who matter
shouldn't get lost in it.

Reconnect with your people. Try something you’ve never done. Discover the businesses, clubs, and places opening their doors to your next shared experience.

Free to join. More to discover with Premium. Compare plans ↗

THE MESSAGE THAT STARTS IT ALL

“I miss you guys.
Are we doing something?”

Let’s make it happen. ↗
Actual Build 21 home screen showing What’s the move and activity choices
MAKE THE PLAN mascot waving and pointing
A little help getting to the good part.
Reconnect with your people·Discover a new experience·Be part of the moment

MORE OF LIFE SHOULD BE WITHIN REACH

You don’t need a following.
You deserve an invitation.

That feeling of watching everyone else experience life? We want more people to be part of it. You shouldn’t have to be an influencer, know the right people, or be on a VIP list to discover something extraordinary.

MAKE THE PLAN is being built around people opening doors for one another. Local partnerships, welcoming hosts, and your own community can turn “I’ve never done that” into “let’s try it together.”

01 / MOVE TOGETHER

Your first lap.
Your next crew.

A beginner gym session, a running club that welcomes new faces, or a group walk through a park you’ve never explored.

02 / STEP INSIDE

A door you might
have walked past.

A real estate open house, a maker’s workshop, a new shop, or a local space sharing something worth discovering.

03 / BE PART OF IT

Less watching.
More being there.

A product launch, a neighborhood celebration, an art event, or an unexpected shared experience made possible by a partner.

From the smallest independent business to the biggest brand, from a trending experience to an unheard-of local find: discovery shouldn’t stop at a category list. These examples describe our vision; experiences will depend on participating partners and availability.

TAKE A LOOK INSIDE

Your people.
Your next move.
All coming together.

A little glimpse of how an idea becomes something you share.

01“What’s the move?”
A home screen built around finding something worth doing.

02Start with what you feel like.
Coffee, food, drinks, the outdoors, and more.

03Bring your people.
Plans and groups are right within reach.

Captured from Build 21 on iPhone. Explore the actual screen at full size; the preview is not interactive.

ACTUAL APP · BUILD 21 Tap the screen to explore ↗

ONE ORDINARY DAY. A LOT MORE TO REMEMBER.

It starts with your people.
See where it takes you.

You don’t need a perfect plan. Just a reason to say yes.

01 / 05

A sample day in the community we’re building. Build 21 is shown alongside clearly marked concepts for future experiences.

A LITTLE HELP GETTING STARTED

Less “I don’t know.”
More “let’s do it.”

The app gives indecision a playful way out. Pick a way to discover what’s next.

PICK MY MOVE

A good option, without all the searching.

Get a nearby place recommendation, adjust what you’re looking for, and turn a place you like into a plan.

Explore the app’s features here. Nearby recommendations happen in the app.

GROUP PLAY, WITH A PURPOSE

Everyone has a part.
You unlock it together.

Shared missions make being present
part of the experience.

The best moment is when
everyone leans in.

Imagine an escape-style game during your outing. Each friend holds a different clue. Every contribution matters. The group can only unlock the next step by working together.

Or a surprise challenge sends your crew on a small detour—something you wouldn’t have thought to do on your own.

A reason to talk, collaborate,
and be right here with each other.

Experience concept
THE VAULT / MINI DEMO

Four clues. One way out.

Try each role below. In the group experience, each person would hold their own piece.

YOUR SHARED CODE
— — — —

0 of 4 pieces revealed. Everyone brings something.

EVERY SIZE. EVERY KIND. SOMETHING TO DISCOVER.

You bring the experience.
Bring people together around it.

A first class. An open house.
A community that shows up.

From a one-person business to a neighborhood favorite, a growing chain, or a global brand: there’s a place for you in this vision. You know what makes your business special. We’re building a way for groups to discover it, book an experience together, and build a relationship with you—whether you’re already trending or still waiting to be found.

Salons & barbershopsNails, massage & wellnessCookie shops & bakeriesBike shops & repair studiosGyms & running clubsParks & outdoor spacesReal estate open housesShops, makers & major brandsArts, events & beyond

Your category isn’t here?
Your story still belongs.

A friends’ salon visit. A new cookie flavor. A bike-care workshop. A nail appointment together. A massage studio’s introduction day. A major brand’s launch. A tiny shop with something nobody has seen yet.

These are starting points, not a complete list. We want to help people discover what’s trending, what’s new, and what they never knew existed—and give businesses of every size a way to welcome them.

01 / GIVE THEM A REASON

Make your moment their next outing.

Launch a product, celebrate a grand opening, host a workshop, or introduce people to a new activity. Reach groups curious about what you do—even if promoting it has never been your strength.

02 / WELCOME THE WHOLE GROUP

Turn interest into a group visit.

Our vision lets hosts share bookable group time slots, event invitations, and introductory experiences. Help fill a class, welcome an open-house group, or bring new faces to a club. Know who’s coming and make their first visit feel easy.

03 / KEEP THE CONNECTION

Become their “let’s go back” place.

Hear reviews and ratings from individual guests across the group. With their permission, invite them to the next event, class, or new experience. Build relationships that keep growing after the first visit.

IMAGINE A GROUP’S FIRST VISIT

One invitation.
Friends who arrive together.
More people who remember you.

A gym opens a beginner session for friends who have never tried it. They discover it together, book a time, and arrive with familiar faces beside them. Each person can share feedback afterward, and an invitation to the next session helps a first visit become a routine. The same idea could welcome people to a workshop, a running club, or a real estate open house.

Illustrative future experience. Group booking, business campaigns, and return invitations are being explored; attendance and sales are not guaranteed.

ONE FOOD-SPECIFIC EXAMPLE / LAST CALL

A good meal.
A great deal.
Less going to waste.

Food is one part of a much wider community. When a participating food business has extra near closing, a last-minute offer could turn potential waste into a shared meal. Last Call access is included in Premium.

Offers would depend on participating businesses, availability, and the terms of each deal.

LAST CALL · PREMIUMILLUSTRATIVE OFFER
40%OFF
TONIGHT

Something good is still on the table.

Example neighborhood kitchen · A shared dinner

Limited surplusBefore closingBring your people
The MAKE THE PLAN mascot

AN IDEA WE’RE EXPLORING

The people are the reason.
The extras are a surprise.

The best part is being there together. Along the way, we’re exploring ways to say thank you with unexpected perks and experiences that make a good day even better.

A way to say thank you for being part of the community. Reward ideas are still being explored and would depend on availability.

A PLACE FOR EVERYONE. A LITTLE EXTRA IF YOU WANT IT.

Join for free.
Get more with Premium.

Access to the community is free.
Premium adds extra value to your outings.

MAKE THE PLANFREE ACCESS

Free

$0to join

Your place in the community starts here.

  • Access to the MAKE THE PLAN app
  • Make plans with friends and family
  • Bring your group together
  • Discover places and shared experiences
Join the free launch list
MAKE THE PLAN PREMIUMMORE TO DISCOVER

Premium

$4.99billing period to be confirmed

Everything in Free, with more to look forward to.

  • Access to Last Call discounts
  • Better, exclusive local deals
  • A higher chance of unexpected freebies and surprise rewards
  • Your free community features stay included
Get launch updates

Membership preview · App access is coming soon. Surprise rewards depend on availability; Premium increases the chance of a surprise, but does not guarantee one.

YOUR PEOPLE. YOUR PLACE. YOUR COMMUNITY.

Make room for
what matters.

The app is coming soon.
Leave your email. We’ll let you know when it’s time.

We’ll store your email and selected interest for launch updates. No account needed. No payment. Unsubscribe from any launch email.

Free to join · Premium $4.99
Building toward this vision, one shared experience at a time.

LET’S MAKE IT CLEAR

A few good
questions.

Is the app free?+

Yes. Access to MAKE THE PLAN is free. Premium is an optional $4.99 upgrade that adds Last Call access, better exclusive deals, and a higher chance of unexpected freebies and surprise rewards.

What does Premium add?+

Premium includes access to Last Call, better exclusive local deals, and a higher chance of surprise rewards. It builds on the free app experience. Offers and rewards depend on availability; a reward is not guaranteed with every outing.

What could surprise rewards include?+

A meal is just one possibility. We’re exploring a wider mix of unexpected perks, treats, and shared experiences to show appreciation for our community. The aim is to make time together more memorable. Specific rewards and availability are still being developed.

Is MAKE THE PLAN just a planning app?+

Planning helps you get there. The purpose is to experience more of life together: reconnect with people, try something new, and meet the businesses, clubs, and hosts opening doors around you. The connection continues in the real world, through shared experiences and relationships.

Which experiences are available now?+

Plans, groups, invites, RSVPs, and plan chat form the existing app foundation. The broader experiences on this page describe the direction we’re building toward. The previews are illustrative; launch availability for deals, relationship reminders, cooperative escape games, group reviews, and Last Call has not yet been announced here.

Is this for family as well as friends?+

Yes. The purpose is to make space for the people who matter to you, whether that’s a friend, a sibling, your parents, or your usual group.

Is this only for food and restaurants?+

No. Salons, barbershops, nail and massage studios, cookie shops, bike shops, gyms, parks, running clubs, real estate open houses, creative spaces, and major brands are all part of the wider vision. The examples don’t define the limits. We welcome interest from businesses of every size and kind that want to help people discover an experience together. Last Call is one food-focused feature within that community.

How would businesses benefit?+

Businesses and hosts could introduce products, fill group sessions, promote openings and events, and welcome people who might never have discovered them otherwise. Group booking, individual guest reviews, and permission-based return invitations are part of the vision. Participation and launch details are still being developed.

What if life is already overwhelming?+

That’s part of why we’re building this. A short coffee with someone you miss counts. So does an affordable meal or a simple walk. The aim is to make connection easier to fit into your life, at your own pace.

ACTUAL APP SCREEN

A closer look at Build 21.

Enlarged Build 21 home screen with activity choices and navigation

Screenshot preview · App controls are not interactive here.